Gifted to Paid

How do you go from hearing “We don’t have the budget” to signing paid partnerships with brands?

The COMPLETE creator-focused course designed to give you skills, strategies, and secret techniques so you can go from settling for free gifts to unlocking financial freedom and creative flexibility while working with perfect-fit brands.

Ah, the sweet life of a creator.

Pumping out content like a boss. 

Showing up, sharing, and savoring the freedom to create. 

Posting TikToks and Reels. 

Editing and uploading videos to YouTube. 

Navigating the whims and fancies of social platforms’ algorithms with grit and grace. 

Showing off and flexing to your friends when a brand sends you free products in the mail so you can post about it. 

Wait… WHAT?! 

Scratch that. 

You shouldn’t be showing off when you get free products. 

Okay, maaaybee show off a little because hey, you’ve got brands noticing you! 

BUT then… it’s time to pause and think. 

Is settling for gifts from brands truly sustainable for you? Can free products be your business model? Because since when has free paid the bills? 


Would you work a 9-5 job for free?! 

I doubt it. 

BUT that's exactly what you're doing when you provide brands with free labor and custom-crafted content (Not to mention the privilege of using your name and likeness!) 

You may have started creating content as a hobby or a passion project and that’s great… 

…but now? 

Now, you want those hundreds (maybe thousands?!) of hours of work to pay the bills. 

You wanna make this a business.  

Wellllll… guess what?

Gifts from brands do not pay your bills. Nor do they make you a business owner. 

They make you an exhausted, overworked, and unpaid content creator. Endlessly churning out content on a hamster wheel to appease the social media gods. 

They make you feel good in the moment. 

But you end up questioning your choices when you lie awake at night in bed wondering why so many other creators, some with a following smaller than yours, get paid deals. 

You find yourself worrying if this is going to be the month you’ll need to look for a job to pay those bills.

Gifts are great. When it’s your birthday. NOT as “compensation.”

Now it’s likely you’ve tried to reach out to brands only to hear “We don’t have the budget.”

OR you’ve had brands reach out but their products are cheap, not relevant to your content or audience, or they're just downright… weird!

OR you’ve bought pitch templates and grabbed tips from “micro-influencers” on TikTok and YouTube only to feel utterly lost (and a little like a fraud) when sending them out.

OR you’ve been paid. But it’s peanuts for the work you put in.


Communicating your value to brands is HARD when you don’t know what to say and how to say it.

Especially if you’re a new creator with a small following. 

How do you convince a brand to give you the time of day AND to pay you? 

How do you start the conversation and then, what steps do you take so you’re not ghosted when you send your rates?

How do you begin and where do you start?

Gettng brands to pay you is not complicated…

Let me break it down for you!

Hi! I’m Justin Moore


I’m committed to helping you convert all those affiliate offers, ambassadorships, and free products into cold hard cash with step-by-step, practical methods.

Methods you can use easily to refine your positioning and FINALLY have the confidence to be a creator who gets PAID.
Here’s the thing.

Like you, my wife April (we’ve been together 15 years now!) started as a YouTuber who was receiving and reviewing TONS of free stuff from brands until one sunny day in 2010 when a well-known brand reached out to us, asking for…

… her sponsorship RATES! *jaw-meets-floor-moment*

The reason for this shift?

A series of subtle but significant upgrades we’d made to her social media profiles and creator “brand.”

Since then, I’ve taught hundreds of creators about the specific elements that brands look for when they are searching for influencers for paid campaigns.

Over the last 6-7 years, I’ve had the privilege of being both a paid influencer AND running an influencer agency working with brands.

I know what brands are looking for and what they care about.

Together, we’ve worked with these household names

And now, it is my honor and privilege to share my hard-won insights and laser-focused strategies with creators like you!

Over the years, I’ve coached thousands of creators and helped them earn over $3 MILLION in paid partnerships. In fact, I’m now on a MISSION to help creators, big and small, land a MILLION sponsorships by the year 2032.


Gifted to Paid

Turn free product offers from brands into cash. Minus the imposter syndrome and confidence-crushing confusion. 


you have less than 10,000 followers, are a brand-new influencer, and don’t know where to begin.

Inside this self-paced, step-by-step program, you get practical, no BS information designed to help you shift from unpaid, underappreciated, and overworked creator to in-demand, valued, and compensated consultant.


In this quickstart module, I will walk you through how the course is set up and structured so you know exactly what to expect and how to make the most of your investment.


Most creators remain unpaid because they buy into myths.

Myths, like, “brands don’t have a budget” or, “I don’t have enough followers.”

In this module, I unmask the TEN most common (and confidence-crushing!) myths and give you the unadulterated facts so you can step into your most confident self with this newfound knowledge.


When you post what you think is an amazing piece of content and your followers eat it up.

Brands see that SAME content and decide you’re not gonna be a good fit for their new campaign.

In this module, you’ll understand how to avoid this from happening AND craft a content strategy that caters to both your followers AND potential brand partners!


Want brands to reach out to you instead of the other way around?

Let’s work on your N.A.V aka your Niche, Alignment, and Visibility.

In this module, I share my proprietary N.A.V Checklist with you and share real-world examples so you can easily implement it.

This single step will help you establish credibility and connection with brands you’d be comfortable being associated with


Build on what you discover with the N.A.V Checklist by super-charging your creator positioning with my proprietary S.T.P. formula!

The S.T.P Formula which stands for your Surprising Transformative Promise - helps brands instantly identify WHY they want to work with you and WHY your audience will help them accomplish their business objectives.


Get ready to safely side-step TEN brand-repelling mistakes in this module.

I’ll reveal some of the most dangerous mistakes creators can make on Instagram, YouTube, and TikTok that send out the wrong signals to a brand.

Use the insights from this module to give your profiles and content strategy a quick audit as well.


The two most important components of your creator idenity are: your mindset and your “brand.”

In this module, you’ll uncover the secrets to mastering both so you can show up with confidence and have the courage to transform “free gift” conversations into paid partnerships.

No more imposter syndrome or stressing over talking money with a brand.


The reason most email pitches or responses to free gift requests fall flat is because they’re copy-paste templates that don’t take a brand’s needs into account.

In this module, I’ll walk you through EIGHT different real-life scenarios such as when brands ask YOU to pay to be an affiliate or say the product is expensive so that should be "enough."

PLUS I’ll show you EXACTLY what to say in EACH scenario. With confidence. By the time, you’re done with this module, you’ll be the master of objection-busting emails that get noticed and replies.


"I sent my rates to a brand and they left me on read."

If you’ve ever been ghosted by a brand, you’ll LOVE this module. You’ll get the secret to always staying top of mind with brands with my G.H.O.S.T. Protocol.

(No, not the Tom Cruise Mission Impossible one but the Justin Moore one.)

Using 5 easy steps, you’ll discover how you can transform non-responsive brands into tripping-over-themselves-to-work-with-you brands


Wanna know why should brands pick you over everyone else in your niche?

I’m gonna answer that in detail in this module so you know exactly what to say in your communications with brands to get yourself hired AND paid.


When you finally hook a brand with a pitch, one of the most nerve-wracking things can be saying, “Glad to hear you’re interested…but I’m not gonna do this for free. You gotta pay me.”

This module will cover how to tacfully make the “ask” while still keeping the brand engaged.


We deal with a lot day-in and day-out as creators.

These specific daily affirmations will ensure you’re in the right headspace every day and don’t let negativity, rejection, or other common creator hurdles pull you down.

Commit them to memory, print them out, and post them where you can see them every day because being a creator who gets PAID is possible when your confidence is solid.

BONUS: Email Scripts for Every Scenario

The Gifted to Paid Email Template SWIPE File

This swipe file will quickly become your go-to confidence booster when interacting with brands. You’ll know exactly what to say and how to say it with clarity, integrity, and conviction.

This swipe file includes ready-to-use emails designed to position and share your value stack, what to say when a brand offers you a gift card or affiliate partnership, and ALL the scenarios that we discuss in Module 8.

“The scripts Justin gave us alone were worth the cost of investment!”

“It helped me see how I should think as a creator… The class happened a few weeks ago and I’ve already made over $3000 simply by using the tactics and tools I learned in the course.”

Gifted to Paid is PERFECT for you if you’re…

  • A beginner or aspiring creator with a small but meaningful social media presence.

  • Eager and excited to start attracting legit brands but struggle with knowing HOW to get paid or negotiate with a brand.

  • Feeling a bit burned out because well… working for free can be exhausting.

  • Ready to stop hearing “No” and start finally seeing real $$$!

  • Keen to have a practical approach to working with perfect-fit brands with integrity!

Imagine how EPIC it would feel to FINALLY have…

“Brands reach out to you AND offer to pay real $$$ for partnering with them.”

“Confidence in contacting brands and negotiating with them.”

“Complete understanding of how to position yourself so you attract perfect-fit brands. ”

“Proven email scripts and strategies to navigate every possible scenario with a brand.”

“Clear-cut strategies so you know what to do and say when a brand doesn’t respond. ”

“An income-generating BUSINESS! Full-time income, here we come”

… you’ll have financial freedom, flexibility, and peace of mind.


You’re now helping amazing brands while charging for your work and making money on your own terms.

Your investment for Gifted to Paid?

Your investment in Gifted to Paid is a pocket-friendly $297.


Like I shared earlier… I’m on a mission to help a MILLION creators, big or small, get paid partnerships by 2032. 

You’re helping me live my purpose. I’m helping you get paid. 

I know, for a fact, you’ll recoup your investment with the very first partnership you sign.


“Okay, all this sounds great but… how do I know this’ll work?”

Your investment in Gifted to Paid is protected by my “Paid in 60” Guarantee

Listen. I know it feels scary to invest in yourself. Especially if you’ve done it before and not seen results. You may even second-guess yourself.

When you sign up for Gifted to Paid, you can check “fear” and “imposter syndrome” at the door.

Because I’m going to put my money on your success.

IF you implement everything I teach in Gifted to Paid and you still aren't able to land your first paid partnership… email me within 60 days and I’ll give you your money back.

It may sound crazy but I believe in YOU and I believe in the program.

Go ahead, take me up on my promise, and see for yourself.

“Share testimonials about you, your course, or your content. Don’t be afraid to reach out to your network to get some glowing words about the work you’ve done. Most potential students will look to the opinions of others when making purchase decisions online.”

Author's role

Author's name

Still on the fence? No problem. Let’s look at some options and how they stack up.

“Share testimonials about you, your course, or your content. Don’t be afraid to reach out to your network to get some glowing words about the work you’ve done. Most potential students will look to the opinions of others when making purchase decisions online.”

Author's role

Author's name

Answers to “Will this pay off for me?” and other questions you may be thinking right now

  • Q1. I’m a new creator with a tiny following of fewer than 500 people. Will this program help me land paid partnerships?

    Yes. The size of your following isn’t as important as your positioning. In Module 2 of the program, I debunk this and 9 other myths creators buy into. PLUS, in Modules 4 and 5, I share my proprietary positioning frameworks so you can implement them and attract brands regardless of follower size.

  • Q2. I’ve spent money on programs in the past that promised the moon but gave me nothing. How do I know this will be different?

    Address common questions ahead of time to save yourself an email.

  • Q3. I’m in a very narrow niche and want to only work with brands that are in alignment with my values. Will this work for me?

    Address common questions ahead of time to save yourself an email.

  • Q4. I’ve tried pitching brands in the past only to be offered free products, an affiliate arrangement, or ghosted. Will this help me avoid those situations?

  • Q5. I have a lot going on and am in another course as well. Will this require a lot of time from me?

  • Q6. Will you teach me how to set my rates or how much to charge?

  • Q7. How much access do I get to Justin in this program?

  • Q8. I still have questions. How can I contact you?

One final thought...

Regardless of whether you join Gifted To Paid or not, I want you to know that I'm proud of you. It's not easy being a creator and the fact that you're thinking about investing in yourself is inspiring. If you have any questions AT ALL, do not hesitate to email me at and I would be more than happy to answer them. Hope to see you inside!